OK, now this is just a class act move all the way. $100.00 gift certificate for early adopters? Thats about equal to the depreciation on the device which means its kind of a wash. Nice one Steve.
blackrimglasses
Music + Technology + Random Nonsense from the Music Industry
Comments 3
Unfortunately early adopters for CD players, normal cell phones, and video game systems don’t even get the courtesy of a $100 gift card. At least Apple is pretending to care about early adopters. Other industries could learn to do the same.
Posted 06 Sep 2007 at 6:21 pm ¶Sure, care about getting them to part with EVEN MORE of their money… its a $100 credit toward the purchase of more stuff from apple. What are the chances that someone who just bought an iphone is also gonna want an ipod nano and not end up spending more than $100 on what they buy.
Its yet another SJ snowjob.
Posted 07 Sep 2007 at 4:53 am ¶This is classic Steve Jobs. Everyone was furious about the price cuts, but then Apple pull this out of the bag (was it already written??) and now everyone’s like “wow, they’re so cool!”. What this has done has provided Apple with another round of AMAZING publicity for the iPhone in the blogging community as well as the mainstream press. Marketers everywhere should take note.
Posted 09 Sep 2007 at 2:39 am ¶Post a Comment