SECOND LIFE: A story too good to check - Valleywag

SECOND LIFE: A story too good to check - Valleywag: I have always liked Second Life, but they are in a position of either great returns or disaster, depending on how their publicist and PR treats the press they are getting.

Comments 1

  1. hunter wrote:

    I’d like to see their marketing/PR folks deflate the hype a little bit or at least drive it back to a storyline of “this is an emerging world that will take decades to reach its full potential.”

    A company can take this longterm perspective and still be loved — just look at Google where the CEO has been very upfront that it will take hundreds of years for us to complete our mission.

    - Hunter (original Linden, current Googler)

    Posted 12 Dec 2006 at 11:43 pm

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