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I spent 45 minutes installing the Zune store this morning. First it did not detect the OS through Firefox properly. Then it did not through IE. Then it did. Then it took 15 minutes to install, before prompting to restart. When we started the player, you had to register before you do anything. To buy a track you have to get “points” redeemed from money.

We spent the whole time smacking our foreheads wondering “WHY??????”

iTunes install process on OSX:

……

There is no install process!

No registering until you want to actually BUY from the store. No stupid points system. It just works.

I’ve said it before, I’ll say it again:

The best Apple commercial is someone trying to make a Microsoft product work.

UPDATE: I now have a Zune. I shall test using Parallels and see what this is like. So far the device feels as retro as an Atari. Its clunky, ugly and that much vaunted screen is about as sexy as the LCD on my microwave.

7 Responses to “So Zune Me”
crawlspace|media on November 14th, 2006 at 1:49 pm

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[…] Ethan’s Zune experience reminds me of watching users test software that fails them at every step. Truly a digital Língchí. Leave a Reply […]

leah on November 16th, 2006 at 8:24 am

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yah seriously, just experienced the same thing.

Zune gets Zapped at a quiet revolution on November 16th, 2006 at 7:05 pm

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[…] Zune doesn’t work with Microsoft’s much touted new Vista operating system. Hypebot Warner Music Group technology guru Ethan Kaplan joined the chorus and gave the Zune store a lukewarm review on his personal blog. (blackrimglasses) First day sales are slow. (Reuters) Indie Retail Reacts To Zune: “What A Joke.” All the above come via Hypebot […]

Julian Bond on November 20th, 2006 at 12:24 am

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What protocol does it use for transferring music? Is it actually MTP or something new?

5
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[…] another zune related story … So Zune Me … and again issues with the install process. the software for the zune seems to be still in beta-land. interestingly also the comments about the otherwise much praised design and screen of the zune: So far the device feels as retro as an Atari. Its clunky, ugly and that much vaunted screen is about as sexy as the LCD on my microwave. […]

links for 2006-11-20 « Binky The Doormat on November 20th, 2006 at 12:21 pm

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[…] So Zune Me Microsoft in user-unfriendly product shocker. The Zune gets a sound kicking from Ethan Kaplan (chief techie at Warner Bros and the man behind Murmers.com. It’s a bit naff to name your website after an REM record, don’t you think?). […]

RZ on February 12th, 2008 at 7:38 am

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OSX install may be easy, but we all don’t actually want an apple. THERE, I SAID IT. Also, I may be a sheep for buying a M$ Product, but I am not an apple sheep for buying a iPlop. Sad, but either way I can be judged, but let me be judged for choosing a player that does what i want. It works on my PC (which I love), and I can sync in wirelessly (we got this BEFORE iCraps did), and it isn’t so proprietary that I wanna commit arson after “experiencing” it the matte white way. It is not the popular player, but I love it. and YES I have owned a pod.

Leave a Response


Here's what I am:
  • Ethan Kaplan
  • 29 years old
  • VP of Technology at Warner Bros. Records
  • Married to Amy Haber Kaplan
  • Resident of Toluca Lake, CA
  • Master of Fine Arts in Conceptual Art, UCSB, 2005
  • Short
  • If you want to know more

follow ethank at http://twitter.com
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I Flock
Asides

duh

[From Music Industry Gurus' Five Point Plan to Save their Business | Listening Post from Wired.com]
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