blackrimglasses

Advertising Age - Better ROI From YouTube Video Than Super Bowl Spot: small point of contention here. The biggest problem that happens when a new media phases in as an adjunct to old is that people immediately go binary to an “old”/”new” mindset. This is dangerous. We saw this in the first dot-com bubble. People discounted traditional business for “new business” and new media and did not find nor seek a way to marry the two. What I want to see happening is people taking stock of what new media offers to old, and figuring out the best things about either and then blending the two together. That being said, the Dove ad would have cost a metric fuck ton for the Superbowl and not had the same degree of “wow” that it did on YouTube (because of the latent desire for repeat viewing). However, this does not discount one-to-many distribution models at all.