Charlene Li’s Blog: Forrester podcasting report – just 1% use podcasts

Charlene Li’s Blog: Forrester podcasting report – just 1% use podcasts: does this surprise anyone? Podcasting is a great concept, and the delivery of rich media content through a subscription model (with open API and formats too) is great. I think the problem is branding, content and perception of exactly what it is. I also think its a semantic issue with “Pod” in the podcasting.

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  1. July 12th, 2008
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